I've written a lot in the last few years that I call the service-oriented sales. Incredible amounts of money are still spent organizations are trying to teach their sales strategies and techniques developed for the management and control of potential customers. Slick opening, closing, securing and overcoming objections are often still the norm. But when was the last time you bought something from the sellers, because they were smooth or spots?
If money spent on training vendors to educate and serve or to reinvest in better design experience, service or product, I believe organizations will increase profits, and customers to beat the door down. I beat the door down to Starbucks and Apple, and so do many others.
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